The Challenge

The Pandemic Hit and our clients weren’t running any live events and we knew people (including us) were missing live events, music and connection. So we created out own, socially distanced festival – Tatton Park Pop Up Festival. The Festival later became a business in its own right entering its second year 2022.

A costumed performer in a purple wig and unicorn horn stands on stage between two young girls in colourful outfits, all smiling in the sunshine.
A fire dancer performing in front of a seated crowd at Tatton park pop up festival

What we did

We created a venue in a park! No water, no power, no infrastructure we started from a blank canvas. We designed a visual brand and customer experience that allowed people to enjoy events and entertainment is a safe, comfortable and socially distanced setting. In Year 2 when TPPUF became a client of SGE we adapted the experience in light of the removal of restrictions whilst still maintaining a high end experience.

How we did it

  • Festival Branding (visual and brand personality & values)
  • Event Marketing and PR
  • Full site infrastructure, fencing, water, power, storage, structures
  • Furniture
  • Secured licensing
  • Traffic Management
  • In-house bar operation
  • Catering options
  • Staging and full event production
  • Artist bookings and management
  • Over 100 staff employed
A man and woman lean over a railing waving cheerfully at the camera, backed by dark tented festival structures.
Group of seven event staff, most in pink Tatton Park Pop Up Festival T-shirts, seated together on hedge-lined steps in front of the branded pink festival wall.

The Result

The festival welcomed almost 40k visitors across 77 shows between 2021 & 2022. With a customer rating of 4.8/5 and a following of 20k on socials and a 30k strong email database its clear the event was an absolute hit!

A dancer in a gold outfit and pink feathered head dress standing in front of a large pink Tatton pop up festival frame
A group of ladies having fun and taking a selfie
A group of ladies having fun and taking a selfie
A woman jumps mid-air with arms raised in celebration on tiered grass steps in front of the pink Tatton Park Pop Up Festival 2022 branded wall.
Acrobatic performers on stage, with a female aerialist balanced upside down in a handstand on her male partner's shoulders under blue stage beams.
Three smiling event staff wearing earpieces pose at an outdoor bar stocked with bottles, two in pink branded tops and one leaning on the counter in a teal blouse.