At a Glance
- Guests: Approximately 230
- Location: East Midlands Conference Centre, Nottingham
- Objective: Bring depot managers and central office colleagues together to reflect on the year, align on future targets and celebrate outstanding achievements.
The Brief
Clifton Trade Bathrooms’ annual conference is an opportunity to bring colleagues from across its national depot network and central office together. Part business update, part celebration, the event gives teams time to reflect on their progress, look ahead and recognise the people and depots making an exceptional contribution.
Having worked with Clifton Trade Bathrooms for around five years, supporting both its annual conference and senior leadership events, Saving Grace Events understood the importance of balancing business purpose with a party colleagues would look forward to.
This year’s brief was to bring the energy and personality of the 1950s and rock ’n’ roll to the occasion, creating a cohesive experience from the conference through to the final song.
Our Approach
Working collaboratively with the client, we developed an event identity that carried the theme throughout the day and evening. Bespoke branding included playful illustrations of the senior leadership team in 1950s attire, giving the creative a personal connection to the business and its people.
The conference brought colleagues together around the year’s performance, forthcoming targets and outstanding achievements. We also coordinated overnight accommodation, helping teams from across the business make the most of their time together.
As the business programme concluded, the atmosphere shifted into celebration. A drinks reception and 1950s-inspired buffet set the scene for an evening filled with bold props, branded signage and illuminated table centres. Oversized Elvis and Marilyn figures and a vintage car guests could climb into created playful photo opportunities and brought the theme to life.
The entertainment put Clifton’s own people centre stage. A live rockaoke band invited colleagues to step up and perform their favourite songs, turning the party into a shared experience full of personality. A DJ carried the celebrations through to the close, with an open bar completing the evening’s hospitality.
Highlights
- An annual gathering connecting depot managers and central office colleagues from across the business.
- A bespoke rock ’n’ roll event identity developed in collaboration with the client.
- Personalised illustrations featuring senior leaders in 1950s style.
- A conference programme focused on reflection, future targets and recognition.
- Immersive styling, oversized icons and a vintage car photo opportunity.
- A drinks reception, themed buffet and live rockaoke entertainment, followed by a DJ.
- Coordinated overnight accommodation supporting the complete guest experience.
The Result
The event brought business priorities and team celebration together in one distinctive experience. Colleagues had the opportunity to connect beyond their individual depots, recognise achievements across the business and enjoy a shared celebration before returning their focus to the year ahead.
The rock ’n’ roll theme gave the occasion a consistent identity, while personal touches and participatory entertainment made Clifton’s people central to the experience.