The Challenge

Five Guys had a clear aim for their general managers conference: Coming together to celebrate and reward the achievements of the individual leaders within the business.  The challenge was to make this year’s conference even better than last year’s spectacle in Ibiza.

A speaker addresses an audience at the Five Guys Portugal 24 General Managers' Conference, with a red backdrop featuring event branding and an illustration of Lisbon landmarks.
A large group of people sit in rows of chairs at an indoor event, clapping and smiling, with some looking towards a stage out of view. The room is well-lit with modern decor and a patterned carpet.

What We Did

We sourced a unique location that would appeal to a variety of ages. A picturesque and cool city, Lisbon is known for its rich culture, vibrant nightlife, delicious food, welcoming atmosphere and sunshine, making it the perfect choice for this year’s event.

How we Did it

  • 5* accommodation
  • Airport transfers
  • Welcome drinks and canapes
  • Branded goodie bags
  • Entertainment
  • Glamorous masquerade ball
  • Awards ceremony
  • Conference
  • Caricaturist
  • International DJ
  • Treasure hunt around Lisbon
  • Final wrap party at a premium venue
A DJ wearing sunglasses and headphones stands at a mixing desk outdoors. His laptop has the name SteveO. Red balloons are in the foreground, and there is a stack of wood in the background.
A group of eight people wearing FIVE GUYS shirts pose and smile in a sunny city square with statues, buildings, and trees in the background.

The Result

This is our 4th conference that we’ve done with Saving Grace and the good thing is that every time we do one, they get to learn more and more about us. We’re also able to adapt and improve year on year and a lot of that’s down to the help of Saving Grace. Its absolutely great to be working with them as always.

Dale Brodie – Head of Creative

A man in a navy suit and sunglasses plays a saxophone outdoors, standing by a railing with water, a bridge, and greenery in the background.
A group of people in fancy dress and hats pose closely together, smiling and laughing, in front of a wall with FIVE GUYS logos at a lively event or party.
A man in a red suit and top hat with gold fringe, holding lit torches, stands outside a building with glass doors, posing with one arm extended and the other holding the torches.
Three musicians in gold dresses play violins on stage at a FIVE GUYS Awards Dinner Masquerade Ball event, with a seated audience and elegant decorations in the foreground.