The Challenge

LSIF Event was the Cheshire and Warrington Skills for the Future, an event to get employers on board to try and fill skills gaps, attendees were employers from Cheshire and Warrington. The challenge was to try and create a brand for this day as there was no previous branding, we then used this branding on all the content of the day as well as on the goodie bags and the contents of the goodie bags.

A man in a suit speaks into a microphone whilst standing near a seated group of people at a conference or meeting, some listening and some taking notes.
A booklet titled Skills for the Future: LSIF Engagement Day 2024 with a pen on top. The cover has a blue image of a smiling person in glasses and a beanie.

What we did

Held in the beautiful newly refurbished Chester Zoo conference venue ‘The Square’ which was bright and welcoming for a gloomy March day.  The event was a half day conference where guests were welcomed with breakfast, coffee and networking before listening to a welcome and an update from the Assistant Principal from Cheshire College South and West. This was followed by a keynote from Reace Wade, Emerging Talent Programme Manager at BT Digital, followed by an update from LSIF and the project manager and breakout sessions. Post breakout sessions guests had lunch and networked with one another before having free admission to the zoo for the rest of the afternoon.

People seated at round tables in a bright conference room, facing a large screen with a presentation. Some people are holding drinks, and papers are on the tables. Large windows let in natural light.
Two men converse while holding cups at an event, with a presentation slide in the background titled What the Pledge offers and a blue-toned image of a woman.

How we did it

  • A new ‘fresh’ venue
  • Guest communication
  • Branding and signage throughout
  • Breakfast and Lunch
  • Branded goodie bags
  • An inspiring keynote speaker from BT Digital
  • Exhibition stands for colleges and employers
  • Breakout sessions
People sit at round tables in a bright conference room, facing a projector screen. In the foreground, a large agenda sign lists the day's schedule. Tote bags hang on chairs and sunlight streams through tall windows.
Three people in black outfits stand smiling next to a sign that reads Skills for the Future. The setting appears to be a bright indoor event space with wooden flooring.