Five Guys is a much-recognised brand and is listed as a top 25 employer. They believe passionately in rewarding and recognising their staff. They have a large and rapidly growing European management team, across a very competitive marketplace. In recognition of their huge effort, Five Guys wanted to reward their 350+ General Managers with a truly memorable experience. They wanted this experience to reinforce what a unique and fun brand they work for, whilst also communicating key messages for the year ahead.
After giving careful consideration to the geographic demographic of team members, and discussion with Five Guys, Budapest was the decided location. We designed a 3-day truly bespoke event, with an authentic taste of Hungary.
The experience began as soon as delegates arrived into this beautiful country. We arranged an exclusive meet and greet service and luxury onward travel to the stunning backdrop of the chosen hotel. We created an on-brand private hospitality lounge for the team for the whole of the stay, where refreshments were available and gave them a central point to come together. We brought our own DJ who created atmospheres to create ambiance whilst guests chatted and networked.
The first evening brought an awards dinner with a difference against the backdrop of a stunningly traditional and opulently decorated ballroom. Our seating plans were informal to encourage team members to connect. The dinner was themed to 1920’s underground circus and the team dressed in character, whilst listening to authentic Gypsy Jazz. We brought in traditional Hungarian dancers, underground circus and freak-fusion entertainment to provide a taste of Hungary with a fresh and modern twist. After dinner we transformed an existing jazz club into an underground club complete with quirky characters, aerialist and live music which had the guests chanting for one more song by the end of the night.
Day 2 brought a conference which was sharp and on-brand without being too formal, echoing the Five Guys brand. European leaders recognised achievements from the year, with video footage and memoirs from each country represented by the team members who were in attendance. Catering was on point again with fresh pastries and freshmen’s throughout. The conference design was interjected with the fun factor throughout. We finished with presentations from global leaders and a look ahead with key messages and goals for the forthcoming year.
Free time in the afternoon of day 2 and this gave the opportunity for the team members to partake in one of the offered excursions. This included walking tours, ice skating on the famous frozen lake or a visit to the thermal spas.
For the final wrap up party we went all out, and guests were ready to party! The stunning setting for this was in an authentic Budapest ruins bar, complete with bespoke branding elements, beautiful authentic Hungarian food, karaoke and live DJ’s. We flew in The Stickmen Official which ensured the evening finished on a high!
The feedback was literally overwhelming for us and “the best conference so far” was the feedback from senior management and guests alike.
Within a week we had the go-ahead to deliver the 2021 conference. It was said that Saving Grace Events had immersed themselves in the Five Guys brand and became an extended part of the Five Guys team.
We truly feel we delivered an event that exceeded expectations and achieved each of the goals set out at the start of the planning process – to reward and recognise team members, encourage the team and Five Guys family connection, all whilst experiencing authentic Budapest and having a ton of fun in the process.
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