At a Glance

  • Guests: 650
  • Location: Copenhagen, Denmark

The Brief

Annual conference bringing together Five Guys General Managers from across Europe for two days of business updates, recognition and celebration.

For 2025, the conference also reintroduced supplier / vendor participation, creating new opportunities for connection, collaboration and innovation across the wider Five Guys network.

Our Approach

We sourced and secured a destination capable of hosting a large number of guests in a single location, balancing accessibility, accommodation, conference facilities and memorable experiences.

Building on our long-standing partnership with Five Guys, we designed a programme that combined business objectives with opportunities for delegates to connect, celebrate and experience Copenhagen together.

Highlights

  • Annual conference focused on business performance as well as future goals and strategy
  • Fairytale-themed awards evening inspired by Hans Christian Andersen
  • Performance from the Tivoli Youth Guard
  • Exclusive Tivoli Gardens experience with ride passes and food vouchers
  • After-party hosted within Tivoli’s aquarium
  • Interactive branded games and prize experiences
  • Supplier / vendor conference with showcases and networking opportunities – this included a drinks reception

The Impact

A memorable conference that strengthened connections across Five Guys’ European leadership community whilst supporting the brand’s commitment to engagement, culture and retention.

The success of the supplier programme secured its return for future events, creating additional value for both delegates and partners.