At a Glance
- Guests: 75
- Objective: Brand Partnership Launch
- Location: Leicester Square
The Brief
To deliver a high-impact influencer launch event for the Slim Chickens x Cluedo partnership — bringing the collaboration to life in a way that felt immersive, engaging and true to both brands.
With a central London location and a content-driven audience, the experience needed to translate seamlessly from physical event to social and digital engagement.
Our Approach
We transformed the venue into a live-action Cluedo experience — designed to immerse guests in a fully interactive, story-led environment.
- Creative concept built around a “Peel & Win” mechanic linked to the in-app game
- Theatrical murder mystery aesthetic with immersive styling
- Crime scene details including tape, chalk outlines and forensic visuals
- Professional actors bringing Cluedo characters to life
- Interactive zones across the venue designed as “crime scenes”
- Seamless integration between physical experience and digital gameplay
Highlights
- A fully immersive brand world built inside a live restaurant environment.
- Interactive storytelling designed specifically for influencer engagement and content creation.
- A concept that bridged physical experience with digital gameplay.
The Impact
A high-energy launch that successfully translated a brand partnership into a shareable, content-led experience.
- Event content viewed 21,352 via Instagram
- Strong guest engagement across interactive zones and activities
- Positive client feedback, exceeding expectations on creative delivery