The Challenge
The Pandemic Hit and our clients weren’t running any live events and we knew people (including us) were missing live events, music and connection. So we created out own, socially distanced festival – Tatton Park Pop Up Festival. The Festival later became a business in its own right entering its second year 2022.
What we did
We created a venue in a park! No water, no power, no infrastructure we started from a blank canvas. We designed a visual brand and customer experience that allowed people to enjoy events and entertainment is a safe, comfortable and socially distanced setting. In Year 2 when TPPUF became a client of SGE we adapted the experience in light of the removal of restrictions whilst still maintaining a high end experience.
How we did it
- Festival Branding (visual and brand personality & values)
- Event Marketing and PR
- Full site infrastructure, fencing, water, power, storage, structures
- Furniture
- Secured licensing
- Traffic Management
- In-house bar operation
- Catering options
- Staging and full event production
- Artist bookings and management
- Over 100 staff employed
The Result
The festival welcomed almost 40k visitors across 77 shows between 2021 & 2022. With a customer rating of 4.8/5 and a following of 20k on socials and a 30k strong email database its clear the event was an absolute hit!
